Defining outcomes is a pre-req. Strategy is HOW you get there, so lacking clear outcomes by definition means lacking strategy.
As per Good Strategy, Bad Strategy:
A good strategy has an essential logical structure that I call the kernel. The kernel of a strategy contains three elements:
Good strategy requires leaders who are willing and able to say no to a wide variety of actions and interests. Strategy is at least as much about what an organisation does not do as it is about what it does.
Bad strategy contains the following
Fluff is a form of gibberish masquarading as strategic concepts or arguments.
Failure to face the challenge when you cannot define the challenge you cannot evaluate a strategy and improve it
Mistaking goals for strategy often they are just statements of desire than plans for overcoming obstacles
Bad strategic objectives when they fail to address critical issues or when they are impracticable